Canada’s Energy Citizens is 100,000 strong
By Brad Tennant
Canada’s Energy Citizens is 100,000 strong. If there’s a silver lining to the dark clouds that have gathered over our nation’s resource-based economy over the last year, it’s Canada’s Energy Citizens.
An initiative of the Canadian Association of Petroleum Producers (CAPP), Canada’s Energy Citizens was launched to identify those who support the development of Canada’s natural resources and equip them with the facts and the arguments they need to change the conversation.
CAPP’s research revealed more than 40 per cent of Canadians support oil and gas, but those same Canadians are three times less likely to state their position than those who said they oppose the industry. The result has been a public debate shaped by a smaller but more vocal (and more organized) minority of energy detractors and an unfair portrayal of what Canada’s energy producers do.
Enter Canada’s Energy Citizens.
Using a multitude of modern campaign-style tactics, Canada’s Energy Citizens has jolted energy supporters into action, mobilizing them to balance the conversation against energy industry opponents who once dominated. Through sustained engagement and communication and a steady stream of facts, blogs, updates, industry news and calls to action, Energy Citizens are telling the positive story of Canadian energy development like never before – and is giving average Canadians a chance to voice their support.
In fact, in a little over a year, we have signed up more than 100,000 Energy Citizens from coast to coast. We have Energy Citizens in every province and territory and our reach on social media is amplified by the day. Our Facebook page has more than 65,000 likes and its posts reach as many as two-million people.
In short, those who support our industry now have a home. Whereas before, an energy industry supporter may have felt like a lone voice reluctant to speak out against a torrent of misinformation, that person is now part of a growing community that is galvanized to learn the facts and stand up for Canadian oil and gas.
It’s perhaps now more important than ever to have a clear, unified voice in support of our industry. The last 12 months have been amongst the most challenging we’ve ever experienced. With the collapse of world oil prices, continuing layoffs, and politicking around building pipelines, we must remain both consistent and candid in our support of oil and gas.
Canadians must know that it’s not only okay to support oil and gas; it’s ok to do it proudly. They must know that they aren’t the only ones who see the industry for what it is – a clean, safe, and responsible way develop our natural resources and provide jobs to support families and the quality of life for hundreds of thousands of Canadians.
We know Canada’s energy story is a good news story. We know it generates about $100 billion a year to create jobs, invest in innovative technologies, support local businesses and help pay for government services such as hospitals, schools and roads. We know it sustains more than 400,000 jobs from coast to coast. We know oil and natural gas companies have spent $1.3 billion in clean energy technology. And we know the industry has reduced its greenhouse gas emissions by 30per cent over the last 25 years.
And with the help of everyday Canadians, we’re getting better every year.
Go to energycitizens.ca and become an Energy Citizen today, because the whole country needs to hear this story. And you can help.